SBL Strategy

اے سی سی اے · اسٹریٹجک پروفیشنل · 8 سوالات

نام: ____________________ تاریخ: ____________

Which element of PESTEL covers the effect of changes in interest rates and exchange rates?
- A Economic
- B Social
- C Political
- D Legal
In Porter's five forces, the threat of new entrants is reduced by:
- A High barriers to entry such as economies of scale
- B Easy access to distribution channels
- C Low capital requirements
- D Undifferentiated products
A firm competes by offering the lowest price in the market through very efficient operations. In Porter's generic strategies this is:
- A Focus on a niche
- B Stuck in the middle
- C Cost leadership
- D Differentiation
In the Ansoff matrix, selling new products to new markets is called:
- A Market penetration
- B Diversification
- C Market development
- D Product development
In the Boston Consulting Group matrix, a business unit with a high market share in a low growth market is a:
- A Cash cow
- B Question mark
- C Dog
- D Star
A company grows by acquiring its supplier. This is:
- A Forward vertical integration
- B Backward vertical integration
- C Horizontal integration
- D Conglomerate diversification
A strategic option is assessed as 'suitable' if it:
- A Has a positive net present value only
- B Can be financed from existing cash
- C Fits the strategic position and the opportunities and threats the firm faces
- D Is acceptable to all stakeholders
Which of the following is a typical risk of growth through acquisition?
- A Lower purchase price than building from scratch
- B Culture clash and difficulty integrating the two businesses
- C Greater control over the pace of change
- D Slower entry into a new market than organic growth

جوابی کلید

1. A, 2. A, 3. C, 4. B, 5. A, 6. B, 7. C, 8. B

Interest rates, inflation and exchange rates are economic factors.
Barriers to entry such as scale, capital needs and brand loyalty protect existing firms.
Cost leadership aims for a lower cost base than competitors, which allows lower prices or higher margins.
Diversification is the highest risk Ansoff strategy because both the product and the market are new.
A cash cow generates more cash than it needs for reinvestment because growth is low and share is high.
Moving back along the supply chain to a supplier is backward integration.
Johnson and Scholes use suitability, acceptability and feasibility. Suitability is about strategic fit.
Many acquisitions fail to deliver the expected value because of paying too much or integration problems.